Drake has emerged as one of the most successful and influential musicians of our time. From his early days as an actor on the Canadian teen drama "Degrassi: The Next Generation" to becoming a chart-topping artist, he has amassed a legion of fans and accolades. However, his success does not stop there.
Drake has also established himself as a savvy businessman and entrepreneur, with a portfolio that includes record labels, clothing lines, and investments in technology startups. This paper explores the business strategies that have made Drake’s success as musician and a mogul. The thesis of this paper is that Drake's ability to understand his audience, his willingness to take risks, and his collaborations with other successful entrepreneurs have been instrumental in his success.